Do you want to engage more with your citizens, yet fear that the easier you make communication, the higher the demand will be on your staff?
Why bother with Master Data Management?
For organisations engaged with customers around many different interconnected products on a regular basis, it makes commercial sense to invest in developing a single view of the customer across legacy infrastructure. Particularly when information in each silo needs to be understood in order to make effective business decisions.
At one of the NIA’s quarterly events, Fellow Charles MacKinnon presented on his approach to assessing whether potential customers are ready to adopt innovation. Here he shares how he uses a behaviour change model to identify opportunities that are most likely to lead to uptake.
The pressure on social services to provide support for the vulnerable within the community is never far from the news headlines. Deadlines for a succession of promised green papers have come and gone. The reality may be that effectively funding social care is difficult to explain, difficult to achieve and, dealing with it, is politically toxic.
In this series of blogs, Marcus Devaney, Product Manager at IEG4, looks at recent improvements in central government Blue Badge application processing and the opportunity this provides for local councils to provide an integrated digital service.
We have our efforts upside down
In a thought-provoking lecture, entitled ‘Social Services Are Broken. How Can We Fix Them?’, Hilary Cottam stated that around £250,000 is spent each year, on each of around 100,000 families within the UK. However, she highlighted that the £250,000 is not spent on the families themselves, but instead on the cost of running the support systems which have built-up around them.
Keeping people digitally informed about services and providing them with the means to access these services, creates value for those organisations who do it well. It also creates the much-needed pull to encourage customers to keep returning to digital and to reinforce the digital channel as the preferred choice for interactions.
A modern Blue Badge solution for a new era of Blue Badge processing.
The new GOV.UK Blue Badge system offers an effective central hub for applicants to request Blue Badges online. It is clear and easy to use but it only goes so far. Once the application is made centrally, without a well-designed local solution, it can disappear from the applicant’s view, leading to frustration and calls into their local council.