---
title: IEG4 Insights | channel shift
description: channel shift |
---

[![](https://assets.website-files.com/5cdd2f3895678d7fa3f44fec/5cdd38ef95678d5856f4949f_IEG4-logo.svg)](https://www.ieg4.com/)

# IEG4 Insights

## [Bridging the Digital Divide: Strategies for Encouraging Digital Inclusion](https://blog.ieg4.com/insights/bridging-the-digital-divide)

 Posted by [Peter Banahan](https://blog.ieg4.com/insights/author/peter-banahan) on May 13, 2024 10:45:23 AM

[![Blog title, IEG4 Logo and Headshot photo of the Blog Author](https://blog.ieg4.com/hubfs/New%20Blogs%20(1200%20%C3%97%20627px).png) ](https://blog.ieg4.com/insights/bridging-the-digital-divide)

*`7 million households are without broadband or mobile internet access. Rising living costs have exacerbated this issue, resulting in 1 million people scaling back or entirely cancelling their internet services in the last year...'*

[Read More](https://blog.ieg4.com/insights/bridging-the-digital-divide)

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 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [automation](https://blog.ieg4.com/insights/tag/automation), [service design](https://blog.ieg4.com/insights/tag/service-design), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [Innovation](https://blog.ieg4.com/insights/tag/innovation), [Customer Success](https://blog.ieg4.com/insights/tag/customer-success)

## [The right investment: How to efficiently implement Continuing Healthcare](https://blog.ieg4.com/insights/how-to-efficiently-implement-continuing-healthcare)

 Posted by [Jackie Gill](https://blog.ieg4.com/insights/author/jackie-gill) on Apr 3, 2024 2:54:17 PM

[![Blog title and headshot of Blog Author ](https://blog.ieg4.com/hubfs/Jackie%20Gill%20(3).png) ](https://blog.ieg4.com/insights/how-to-efficiently-implement-continuing-healthcare)

*`When it comes to ensuring that people with complex health needs receive the best care after being looked after in a hospital setting, having a joined-up Continuing Healthcare process (CHC) is essential. And yet, about half of the Integrated Care Boards (ICBs) in England fall short of the 28-day deadline for arranging Continuing Healthcare for patients'. IEG4's CHC Product Manager Jackie Gill discusses how to efficiently implement Continuing Healthcare*

[Read More](https://blog.ieg4.com/insights/how-to-efficiently-implement-continuing-healthcare)

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 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [automation](https://blog.ieg4.com/insights/tag/automation), [service design](https://blog.ieg4.com/insights/tag/service-design), [Continuing Healthcare](https://blog.ieg4.com/insights/tag/continuing-healthcare), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [Innovation](https://blog.ieg4.com/insights/tag/innovation)

## [Understanding NPS Impact in the Public Sector: A Guide for Customers and Stakeholders](https://blog.ieg4.com/insights/understanding-nps-implications-for-the-public-sector)

 Posted by [Peter Banahan](https://blog.ieg4.com/insights/author/peter-banahan) on Mar 20, 2024 4:13:47 PM

[![Blog title and image of Blog Author ](https://blog.ieg4.com/hubfs/New%20Blogs%20(1200%20%C3%97%20627px)%20(1).png) ](https://blog.ieg4.com/insights/understanding-nps-implications-for-the-public-sector)

*`In today's digitally-driven and dynamic landscape of the public sector, understanding and leveraging customer feedback is pivotal for continuous improvement and ongoing innovation.  IEG4's Customer Success Director Peter Banahan discusses how a Net Promote Score can shape improvements...'*

[Read More](https://blog.ieg4.com/insights/understanding-nps-implications-for-the-public-sector)

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 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [automation](https://blog.ieg4.com/insights/tag/automation), [service design](https://blog.ieg4.com/insights/tag/service-design), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [Innovation](https://blog.ieg4.com/insights/tag/innovation), [Customer Success](https://blog.ieg4.com/insights/tag/customer-success)

## [How Scottish Councils can protect public services in the face of economic challenges.](https://blog.ieg4.com/insights/protecting-public-services-scottish-councils)

 Posted by [Sally Riley](https://blog.ieg4.com/insights/author/sally-riley) on Jan 8, 2024 3:42:43 PM

[![](https://blog.ieg4.com/hubfs/Sally%20Riley%20-%20-2.png) ](https://blog.ieg4.com/insights/protecting-public-services-scottish-councils)

*`In today's rapidly evolving economic landscape, Scottish Councils stand at a crucial crossroads. Presented with a unique opportunity to both safeguard essential public services whilst supporting their stakeholders amidst financial constraints', IEG4's Business Development Manager Sally Riley discusses what strategies can be considered...*

[Read More](https://blog.ieg4.com/insights/protecting-public-services-scottish-councils)

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 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [automation](https://blog.ieg4.com/insights/tag/automation), [service design](https://blog.ieg4.com/insights/tag/service-design), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [Innovation](https://blog.ieg4.com/insights/tag/innovation)

## [A Citizen-First Approach to the Blue Badge Service](https://blog.ieg4.com/insights/a-citizen-first-approach-to-the-blue-badge-service)

 Posted by [Paul Tomlinson](https://blog.ieg4.com/insights/author/paul-tomlinson) on Aug 31, 2020 10:45:00 AM

[![Blog Featured Images  (15)](https://blog.ieg4.com/hubfs/Blog%20Featured%20Images%20%20(15).jpg) ](https://blog.ieg4.com/insights/a-citizen-first-approach-to-the-blue-badge-service)

#### Local Government-as-a-Platform brings value to councils and citizens.

[Read More](https://blog.ieg4.com/insights/a-citizen-first-approach-to-the-blue-badge-service)

 0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/a-citizen-first-approach-to-the-blue-badge-service#comments-listing)

 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [blue badge](https://blog.ieg4.com/insights/tag/blue-badge), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)

## [Businesses Matter (Business Rates/Commercial Waste/Licensing)](https://blog.ieg4.com/insights/businesses-matter)

 Posted by [John Jervis](https://blog.ieg4.com/insights/author/john-jervis) on Mar 12, 2020 2:40:55 PM

[![](https://blog.ieg4.com/hubfs/Blog%20Featured%20Images%20%20(19).png) ](https://blog.ieg4.com/insights/businesses-matter)

#### In this blog, John Jervis of IEG4 looks at the importance of the business community to local government revenues and argues that effective digitisation of services will be not only attractive to business operators, but, will also offer councils new opportunities for revenue generation around improved services.

[Read More](https://blog.ieg4.com/insights/businesses-matter)

 0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/businesses-matter#comments-listing)

 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)

## [Stopping Duplicate Tasks & Increasing Citizen Engagement](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)

 Posted by [John Jervis](https://blog.ieg4.com/insights/author/john-jervis) on Nov 8, 2019 8:59:47 AM

[![Blog Featured Images  (4)](https://blog.ieg4.com/hubfs/Blog%20Featured%20Images%20%20(4).png) ](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)

**Do you want to engage more with your citizens, yet fear that the easier you make communication, the higher the demand will be on your staff? **

[Read More](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)

 0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement#comments-listing)

 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)

## [They Ask, You Answer - Using an Outcome-Based Approach](https://blog.ieg4.com/insights/they-ask-you-answer)

 Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Nov 4, 2019 9:24:29 AM

[![Blog Featured Images  (2)](https://blog.ieg4.com/hubfs/Blog%20Featured%20Images%20%20(2).png) ](https://blog.ieg4.com/insights/they-ask-you-answer)

### **Why bother with Master Data Management?**

For organisations engaged with customers around many different interconnected products on a regular basis, it makes commercial sense to invest in developing a single view of the customer across legacy infrastructure.  Particularly when information in each silo needs to be understood in order to make effective business decisions.

[Read More](https://blog.ieg4.com/insights/they-ask-you-answer)

 0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/they-ask-you-answer#comments-listing)

 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)

## [Is your customer ready to adopt innovation?](https://blog.ieg4.com/insights/is-your-customer-ready-to-adopt-innovation)

 Posted by [Charles MacKinnon](https://blog.ieg4.com/insights/author/charles-mackinnon) on Nov 1, 2019 9:40:44 AM

[![Blog Featured Images  (1)](https://blog.ieg4.com/hubfs/Blog%20Featured%20Images%20%20(1).png) ](https://blog.ieg4.com/insights/is-your-customer-ready-to-adopt-innovation)

#### At one of the NIA’s quarterly events, Fellow Charles MacKinnon presented on his approach to assessing whether potential customers are ready to adopt innovation. Here he shares how he uses a behaviour change model to identify opportunities that are most likely to lead to uptake. 

[Read More](https://blog.ieg4.com/insights/is-your-customer-ready-to-adopt-innovation)

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 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [Continuing Healthcare](https://blog.ieg4.com/insights/tag/continuing-healthcare), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift)

## [Proactive Prevention - Personalisation Through Assessment](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)

 Posted by [Paul Tomlinson](https://blog.ieg4.com/insights/author/paul-tomlinson) on Oct 25, 2019 9:12:28 AM

[![Blog Featured Images  (10)](https://blog.ieg4.com/hubfs/Blog%20Featured%20Images%20%20(10).jpg) ](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)

#### The pressure on social services to provide support for the vulnerable within the community is never far from the news headlines. Deadlines for a succession of promised green papers have come and gone.  The reality may be that effectively funding social care is difficult to explain, difficult to achieve and, dealing with it, is politically toxic. 

[Read More](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)

 0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment#comments-listing)

 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)

[All posts](https://blog.ieg4.com/insights/all) [Next](https://blog.ieg4.com/insights/tag/channel-shift/page/2)

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