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Charles MacKinnon

Charles MacKinnon
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Is your customer ready to adopt innovation?

Posted by Charles MacKinnon on Nov 1, 2019 9:40:44 AM
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At one of the NIA’s quarterly events, Fellow Charles MacKinnon presented on his approach to assessing whether potential customers are ready to adopt innovation. Here he shares how he uses a behaviour change model to identify opportunities that are most likely to lead to uptake. 

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Topics: digital transformation, software, Continuing Healthcare, channel shift

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