---
title: IEG4 Insights | onevu
description: onevu |
---
[](https://www.ieg4.com/)
# IEG4 Insights
## [The Right CRM: Transforming Public Service Delivery](https://blog.ieg4.com/insights/the-right-crm-transforming-public-service-delivery)
Posted by [Nigel Lomas](https://blog.ieg4.com/insights/author/nigel-lomas) on Dec 8, 2023 1:38:02 PM
[.png) ](https://blog.ieg4.com/insights/the-right-crm-transforming-public-service-delivery)
*`Explore how the right CRM can elevate public service - read success stories and unlock potential savings for your Council now'*
[Read More](https://blog.ieg4.com/insights/the-right-crm-transforming-public-service-delivery)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/the-right-crm-transforming-public-service-delivery#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [onevu](https://blog.ieg4.com/insights/tag/onevu)
## [Messaging Dinosaurs...](https://blog.ieg4.com/insights/messaging-dinosaurs)
Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Mar 3, 2021 2:00:00 PM
[ ](https://blog.ieg4.com/insights/messaging-dinosaurs)
John McMahon of IEG4 explains that not long ago, his teenage niece stated “email was for dinosaurs”. If correct, what are the implications for public sector customer services?
[Read More](https://blog.ieg4.com/insights/messaging-dinosaurs)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/messaging-dinosaurs#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [service design](https://blog.ieg4.com/insights/tag/service-design), [onevu](https://blog.ieg4.com/insights/tag/onevu), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Design Matters - Mobile](https://blog.ieg4.com/insights/design-matters-mobile)
Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Jun 29, 2020 8:30:00 AM
[.png) ](https://blog.ieg4.com/insights/design-matters-mobile)
When the iPhone was introduced you could comfortably access the entirety of the screen with one hand. But with the invent of phablets (massive phones) it has become near impossible to reach the entirety of the screen. The following illustrates the thumb reach of users on large phones and the ergonomic reality of using it with one hand:
[Read More](https://blog.ieg4.com/insights/design-matters-mobile)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/design-matters-mobile#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [service design](https://blog.ieg4.com/insights/tag/service-design), [onevu](https://blog.ieg4.com/insights/tag/onevu), [edesigner](https://blog.ieg4.com/insights/tag/edesigner), [mobile-first](https://blog.ieg4.com/insights/tag/mobile-first)
## [Businesses Matter (Business Rates/Commercial Waste/Licensing)](https://blog.ieg4.com/insights/businesses-matter)
Posted by [John Jervis](https://blog.ieg4.com/insights/author/john-jervis) on Mar 12, 2020 2:40:55 PM
[.png) ](https://blog.ieg4.com/insights/businesses-matter)
#### In this blog, John Jervis of IEG4 looks at the importance of the business community to local government revenues and argues that effective digitisation of services will be not only attractive to business operators, but, will also offer councils new opportunities for revenue generation around improved services.
[Read More](https://blog.ieg4.com/insights/businesses-matter)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/businesses-matter#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Stopping Duplicate Tasks & Increasing Citizen Engagement](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)
Posted by [John Jervis](https://blog.ieg4.com/insights/author/john-jervis) on Nov 8, 2019 8:59:47 AM
[.png) ](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)
**Do you want to engage more with your citizens, yet fear that the easier you make communication, the higher the demand will be on your staff? **
[Read More](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [They Ask, You Answer - Using an Outcome-Based Approach](https://blog.ieg4.com/insights/they-ask-you-answer)
Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Nov 4, 2019 9:24:29 AM
[.png) ](https://blog.ieg4.com/insights/they-ask-you-answer)
### **Why bother with Master Data Management?**
For organisations engaged with customers around many different interconnected products on a regular basis, it makes commercial sense to invest in developing a single view of the customer across legacy infrastructure. Particularly when information in each silo needs to be understood in order to make effective business decisions.
[Read More](https://blog.ieg4.com/insights/they-ask-you-answer)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/they-ask-you-answer#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Proactive Prevention - Personalisation Through Assessment](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)
Posted by [Paul Tomlinson](https://blog.ieg4.com/insights/author/paul-tomlinson) on Oct 25, 2019 9:12:28 AM
[.jpg) ](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)
#### The pressure on social services to provide support for the vulnerable within the community is never far from the news headlines. Deadlines for a succession of promised green papers have come and gone. The reality may be that effectively funding social care is difficult to explain, difficult to achieve and, dealing with it, is politically toxic.
[Read More](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Taking Service Directories Mainstream](https://blog.ieg4.com/insights/taking-service-directories-mainstream)
Posted by [Paul Tomlinson](https://blog.ieg4.com/insights/author/paul-tomlinson) on Oct 18, 2019 1:53:21 PM
[.jpg) ](https://blog.ieg4.com/insights/taking-service-directories-mainstream)
### **We have our efforts upside down**
In a thought-provoking lecture, entitled ‘Social Services Are Broken. How Can We Fix Them?’, Hilary Cottam stated that around £250,000 is spent each year, on each of around 100,000 families within the UK. However, she highlighted that the £250,000 is not spent on the families themselves, but instead on the cost of running the support systems which have built-up around them.
[Read More](https://blog.ieg4.com/insights/taking-service-directories-mainstream)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/taking-service-directories-mainstream#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Keeping Customers in the Loop](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)
Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Oct 18, 2019 10:50:38 AM
[ ](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)
#### Keeping people digitally informed about services and providing them with the means to access these services, creates value for those organisations who do it well. It also creates the much-needed pull to encourage customers to keep returning to digital and to reinforce the digital channel as the preferred choice for interactions.
[Read More](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/keeping-customers-in-the-loop#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Opening doors and unlocking the potential of better customer service](https://blog.ieg4.com/insights/opening-doors-and-unlocking-the-potential-of-better-customer-service)
Posted by [Jackie Gill](https://blog.ieg4.com/insights/author/jackie-gill) on Oct 4, 2019 9:57:26 AM
[.jpg) ](https://blog.ieg4.com/insights/opening-doors-and-unlocking-the-potential-of-better-customer-service)
#### Imagine, as a local authority citizen, walking down a corridor where each door relates to a page shown every time a hyperlink is clicked, that potentially leads you to the information you require.
[Read More](https://blog.ieg4.com/insights/opening-doors-and-unlocking-the-potential-of-better-customer-service)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/opening-doors-and-unlocking-the-potential-of-better-customer-service#comments-listing)
Topics: [digital local government](https://blog.ieg4.com/insights/tag/digital-local-government), [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [personalisation](https://blog.ieg4.com/insights/tag/personalisation), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
[All posts](https://blog.ieg4.com/insights/all) [Next](https://blog.ieg4.com/insights/tag/onevu/page/2)
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