---
title: IEG4 Insights | software
description: software |
---
[](https://www.ieg4.com/)
# IEG4 Insights
## [A Citizen-First Approach to the Blue Badge Service](https://blog.ieg4.com/insights/a-citizen-first-approach-to-the-blue-badge-service)
Posted by [Paul Tomlinson](https://blog.ieg4.com/insights/author/paul-tomlinson) on Aug 31, 2020 10:45:00 AM
[.jpg) ](https://blog.ieg4.com/insights/a-citizen-first-approach-to-the-blue-badge-service)
#### Local Government-as-a-Platform brings value to councils and citizens.
[Read More](https://blog.ieg4.com/insights/a-citizen-first-approach-to-the-blue-badge-service)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/a-citizen-first-approach-to-the-blue-badge-service#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [blue badge](https://blog.ieg4.com/insights/tag/blue-badge), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Design Matters - Mobile](https://blog.ieg4.com/insights/design-matters-mobile)
Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Jun 29, 2020 8:30:00 AM
[.png) ](https://blog.ieg4.com/insights/design-matters-mobile)
When the iPhone was introduced you could comfortably access the entirety of the screen with one hand. But with the invent of phablets (massive phones) it has become near impossible to reach the entirety of the screen. The following illustrates the thumb reach of users on large phones and the ergonomic reality of using it with one hand:
[Read More](https://blog.ieg4.com/insights/design-matters-mobile)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/design-matters-mobile#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [service design](https://blog.ieg4.com/insights/tag/service-design), [onevu](https://blog.ieg4.com/insights/tag/onevu), [edesigner](https://blog.ieg4.com/insights/tag/edesigner), [mobile-first](https://blog.ieg4.com/insights/tag/mobile-first)
## [Businesses Matter (Business Rates/Commercial Waste/Licensing)](https://blog.ieg4.com/insights/businesses-matter)
Posted by [John Jervis](https://blog.ieg4.com/insights/author/john-jervis) on Mar 12, 2020 2:40:55 PM
[.png) ](https://blog.ieg4.com/insights/businesses-matter)
#### In this blog, John Jervis of IEG4 looks at the importance of the business community to local government revenues and argues that effective digitisation of services will be not only attractive to business operators, but, will also offer councils new opportunities for revenue generation around improved services.
[Read More](https://blog.ieg4.com/insights/businesses-matter)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/businesses-matter#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Stopping Duplicate Tasks & Increasing Citizen Engagement](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)
Posted by [John Jervis](https://blog.ieg4.com/insights/author/john-jervis) on Nov 8, 2019 8:59:47 AM
[.png) ](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)
**Do you want to engage more with your citizens, yet fear that the easier you make communication, the higher the demand will be on your staff? **
[Read More](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/stopping-duplicate-tasks-and-increasing-citizen-engagement#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [They Ask, You Answer - Using an Outcome-Based Approach](https://blog.ieg4.com/insights/they-ask-you-answer)
Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Nov 4, 2019 9:24:29 AM
[.png) ](https://blog.ieg4.com/insights/they-ask-you-answer)
### **Why bother with Master Data Management?**
For organisations engaged with customers around many different interconnected products on a regular basis, it makes commercial sense to invest in developing a single view of the customer across legacy infrastructure. Particularly when information in each silo needs to be understood in order to make effective business decisions.
[Read More](https://blog.ieg4.com/insights/they-ask-you-answer)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/they-ask-you-answer#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Is your customer ready to adopt innovation?](https://blog.ieg4.com/insights/is-your-customer-ready-to-adopt-innovation)
Posted by [Charles MacKinnon](https://blog.ieg4.com/insights/author/charles-mackinnon) on Nov 1, 2019 9:40:44 AM
[.png) ](https://blog.ieg4.com/insights/is-your-customer-ready-to-adopt-innovation)
#### At one of the NIA’s quarterly events, Fellow Charles MacKinnon presented on his approach to assessing whether potential customers are ready to adopt innovation. Here he shares how he uses a behaviour change model to identify opportunities that are most likely to lead to uptake.
[Read More](https://blog.ieg4.com/insights/is-your-customer-ready-to-adopt-innovation)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/is-your-customer-ready-to-adopt-innovation#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [Continuing Healthcare](https://blog.ieg4.com/insights/tag/continuing-healthcare), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift)
## [Proactive Prevention - Personalisation Through Assessment](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)
Posted by [Paul Tomlinson](https://blog.ieg4.com/insights/author/paul-tomlinson) on Oct 25, 2019 9:12:28 AM
[.jpg) ](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)
#### The pressure on social services to provide support for the vulnerable within the community is never far from the news headlines. Deadlines for a succession of promised green papers have come and gone. The reality may be that effectively funding social care is difficult to explain, difficult to achieve and, dealing with it, is politically toxic.
[Read More](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/proactive-prevention-personalisation-through-assessment#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Blue Badge Administration - Improving processes with an integrated digital service](https://blog.ieg4.com/insights/channel-shift-in-blue-badge-processing)
Posted by [Marcus Devaney](https://blog.ieg4.com/insights/author/marcus-devaney) on Oct 24, 2019 9:20:11 AM
[-2.png) ](https://blog.ieg4.com/insights/channel-shift-in-blue-badge-processing)
#### In this series of blogs, **Marcus Devaney**, Product Manager at IEG4, looks at recent improvements in central government Blue Badge application processing and the opportunity this provides for local councils to provide an integrated digital service.
[Read More](https://blog.ieg4.com/insights/channel-shift-in-blue-badge-processing)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/channel-shift-in-blue-badge-processing#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [blue badge](https://blog.ieg4.com/insights/tag/blue-badge), [hidden disabilities](https://blog.ieg4.com/insights/tag/hidden-disabilities), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift)
## [Taking Service Directories Mainstream](https://blog.ieg4.com/insights/taking-service-directories-mainstream)
Posted by [Paul Tomlinson](https://blog.ieg4.com/insights/author/paul-tomlinson) on Oct 18, 2019 1:53:21 PM
[.jpg) ](https://blog.ieg4.com/insights/taking-service-directories-mainstream)
### **We have our efforts upside down**
In a thought-provoking lecture, entitled ‘Social Services Are Broken. How Can We Fix Them?’, Hilary Cottam stated that around £250,000 is spent each year, on each of around 100,000 families within the UK. However, she highlighted that the £250,000 is not spent on the families themselves, but instead on the cost of running the support systems which have built-up around them.
[Read More](https://blog.ieg4.com/insights/taking-service-directories-mainstream)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/taking-service-directories-mainstream#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
## [Keeping Customers in the Loop](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)
Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Oct 18, 2019 10:50:38 AM
[ ](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)
#### Keeping people digitally informed about services and providing them with the means to access these services, creates value for those organisations who do it well. It also creates the much-needed pull to encourage customers to keep returning to digital and to reinforce the digital channel as the preferred choice for interactions.
[Read More](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)
0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/keeping-customers-in-the-loop#comments-listing)
Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)
[All posts](https://blog.ieg4.com/insights/all) [Next](https://blog.ieg4.com/insights/tag/software/page/2)
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