---
title: IEG4 Insights | customerengagement (2)
description: customerengagement |  (2)
---

[![](https://assets.website-files.com/5cdd2f3895678d7fa3f44fec/5cdd38ef95678d5856f4949f_IEG4-logo.svg)](https://www.ieg4.com/)

# IEG4 Insights

## [Taking Service Directories Mainstream](https://blog.ieg4.com/insights/taking-service-directories-mainstream)

 Posted by [Paul Tomlinson](https://blog.ieg4.com/insights/author/paul-tomlinson) on Oct 18, 2019 1:53:21 PM

[![Blog Featured Images  (9)](https://blog.ieg4.com/hubfs/Blog%20Featured%20Images%20%20(9).jpg) ](https://blog.ieg4.com/insights/taking-service-directories-mainstream)

### **We have our efforts upside down**

In a thought-provoking lecture, entitled ‘Social Services Are Broken. How Can We Fix Them?’, Hilary Cottam stated that around £250,000 is spent each year, on each of around 100,000 families within the UK.  However, she highlighted that the £250,000 is not spent on the families themselves, but instead on the cost of running the support systems which have built-up around them.

[Read More](https://blog.ieg4.com/insights/taking-service-directories-mainstream)

 0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/taking-service-directories-mainstream#comments-listing)

 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)

## [Keeping Customers in the Loop](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)

 Posted by [John McMahon](https://blog.ieg4.com/insights/author/john-mcmahon) on Oct 18, 2019 10:50:38 AM

[![Blog 1 FI](https://blog.ieg4.com/hubfs/Blog%201%20FI.jpg) ](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)

#### Keeping people digitally informed about services and providing them with the means to access these services, creates value for those organisations who do it well. It also creates the much-needed pull to encourage customers to keep returning to digital and to reinforce the digital channel as the preferred choice for interactions.

[Read More](https://blog.ieg4.com/insights/keeping-customers-in-the-loop)

 0 Comments [Click here to read/write comments](https://blog.ieg4.com/insights/keeping-customers-in-the-loop#comments-listing)

 Topics: [digital transformation](https://blog.ieg4.com/insights/tag/digital-transformation), [software](https://blog.ieg4.com/insights/tag/software), [onevu](https://blog.ieg4.com/insights/tag/onevu), [channel shift](https://blog.ieg4.com/insights/tag/channel-shift), [customerengagement](https://blog.ieg4.com/insights/tag/customerengagement), [citizenaccess](https://blog.ieg4.com/insights/tag/citizenaccess)

[Previous](https://blog.ieg4.com/insights/tag/customerengagement/page/1) [All posts](https://blog.ieg4.com/insights/all)

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